Have you ever arranged for a vehicle to be built online? It is a great experience to be able to price a car made exactly to your specifications. The process includes the interior and options packages, as well as the engine, paint, and drivetrain. This creates a vehicle that is entirely yours. Real-time 3D configurators, which are built with game engines, let you see it all come together.
You can build your dream car with millions of models and options. You can personalize every part of your car. Real-time 3D configuration allows customers to see the product in any setting they choose, including a mountain road or city street. This ensures that every detail is exactly what they want. Customers can also integrate the configurator with an e-commerce platform to make it easier to book a meeting with the dealer nearest them.
Companies and customers can benefit from customization by implementing photo-realistic, immersive 3D product configurators that are built using real-time rendering tools such as Unreal Engine.
1. Higher Satisfaction And Quality Perception
Most custom-made products are considered premium and high-quality by their creators. The customer assembled it herself, keeping her requirements in mind. Customers who feel they are in control of the product’s design and appearance are more satisfied and loyal to you.
2. Maximize Purchase Value And Lower Acquisition Costs
Customers also perceive value in a product’s design, which can lead to a higher perception of quality. Customers are more likely to pay for customized products that fit their needs and lifestyles. One-fifth (51%) of respondents to a survey said they would be willing to pay 20% less for personalized products.
A real-time photo-real 3D configuratorallows brands to achieve higher customer engagement rates, more qualified leads, and, consequently, lower acquisition costs.
3. Model Accuracy
95% of customers prefer interaction with 3D product renders to video playback options. Customers can customize their products by using 3D models, rather than relying on pre-made videos that may not have all the features they need. Customers can’t know which add-ons are essential unless they see them.
A real-time 3D configurator gives potential buyers a super-realistic view of the product and eliminates the need to deal with uncertainty. Immersive photo-real 3D configurators become even more valuable as products get more complicated.
4. Social Validation
Customers will want to share the exciting and empowering experience of designing their products with those they trust. Customers can take beautiful photos of their creations with 3D configurators and receive social validation from their friends and family.
Customers can also benefit from social integration. If customers share their creations with compelling videos, brand awareness can soar.
5. Predictive Intelligence And More Insightful Data
Manufacturers gain valuable insight into what customers want by allowing prospects to customize their products before deciding whether or not they will purchase. This is why it’s important to offer exciting accessories and add-ons.
Customers can customize their products from every angle. This will give you insight into customer preferences and interest as well as the best features.
A company might consider including a custom option in its regular lineup if it is popular. A manufacturer can monitor the sales performance of custom options to inform their future base models, configurable options, and inventory.
Online shopping is more than passive browsing. The compelling online shopping experience goes beyond passive browsing. Dynamic tools like ultra-realistic 3D configurators play more like video games. They are easily accessible via cloud streaming technology and encourage customer participation. These customization benefits can be unlocked for your customers and your company by relying on a real-time 3D rendering engine and configuration engine.